Snacks Murmura Desi Masala

70% Organic Puffed Rice • Roasted, Not Deep-Fried • Seasoned with Organic Spices

A wonderfully crunchy Indian savory snack made with 70% organic puffed rice, besan, crispy chips and aromatic spices. Roasted for flavor and texture, with organic groundnut oil used to help the seasoning adhere to the mix.

The Familiar Crunch of Murmura, with a Desi Masala Twist

There is something about a bowl of masala murmura that makes it difficult to stop at just one handful. Perhaps it's the airy crunch of puffed rice, or the way the spices find their way into every bite.

Our Murmura Desi Masala brings together the familiar flavors of an Indian tea-time snack, made with ingredients sourced from organic agriculture.

Organic puffed rice makes up 70% of the mix. It gives the snack its delicate, airy crunch and allows the spices to come through without being overwhelmed by heavier ingredients.

We add 10% organic besan for its familiar chickpea flavor, along with 10% crispy chips for a contrasting crunch. A blend of organic spices brings the characteristic warmth and savory flavor of desi masala.

The mixture is roasted rather than deep-fried as a whole. Organic groundnut oil is used to help the spices adhere to the ingredients, so the seasoning spreads through the mix.

The result is a satisfying savory snack with a pronounced rice crunch and the familiar flavor of Indian spices.

Enjoy it straight from the pack, with a cup of chai, or turn it into a quick homemade bhel with fresh vegetables and a squeeze of lemon.

What's Inside? Our Ingredient Composition

All agricultural ingredients are organically grown.

What Makes Our Murmura Desi Masala Special?

🌾 70% Organic Puffed Rice

Puffed rice is the heart of this snack, not just an ingredient hidden beneath a heavy coating of namkeen.

Rice grains are expanded using heat to create their characteristic airy texture. The result is a delicate crunch that works particularly well with savory Indian seasonings.

With 70% murmura, our mix is distinctly rice-forward in taste and texture.

🔥 Roasted for Flavor and Crunch

Roasting helps develop the flavor and crisp texture of the mixture.

Rather than deep-frying the complete mix, organic groundnut oil is used to help the seasoning adhere to the ingredients.

This gives us the familiar experience of masala murmura while allowing the puffed rice to remain the dominant ingredient.

🌿 Seasoned with Organic Spices

Our desi masala seasoning brings together the aromatic character of organically grown spices.

The masala complements the mild flavor of the rice, while the besan and crispy chips add variety to every handful.

🫘 The Familiar Flavor of Besan

Organic besan, made from gram, contributes a naturally nutty, savory flavor.

Besan has long been used in Indian snacks, from sev and gathiya to pakoras and countless regional namkeen preparations.

📦 Packed to Help Preserve Freshness

Murmura is particularly sensitive to moisture, which can make its delicate texture turn soft.

Our sealed packs contain a food-grade oxygen absorber to help reduce exposure to oxygen and slow oxidative deterioration. The protective packaging is intended to help retain flavor and freshness during the product's three-month shelf life.

Taste & Texture Profile

Nutritional Highlights

Puffed rice provides carbohydrates, which the body uses for energy. The organic besan contributes additional plant protein and some dietary fiber.

Unlike a seed- or nut-dominant snack, this is primarily a rice-based savory snack. Its main strengths are the quality of the ingredients, the roasted preparation and the satisfying crunchy texture.

Indicative Nutritional Information

Approximate values per 30 g serving

These figures are preliminary formulation estimates, not laboratory-verified values. Energy percentages are based on 2,000 kcal daily intake, protein on 50 g and fat on 67 g. The composition and processing of the chips, besan and seasoning may change the actual nutritional values. The finished product should be tested or its nutrition calculated using verified ingredient specifications before final labelling.

Health & Ingredient Highlights

• Carbohydrates for Energy: Puffed rice supplies carbohydrates, which provide energy for everyday activities.
• Plant Protein: Rice and besan naturally contribute protein required for maintaining body tissues.
• Dietary Fiber: The gram flour contributes some dietary fiber, although this is not a high-fiber snack.
• Roasted Preparation: The complete mixture is roasted, rather than being prepared through deep-frying the entire snack.
• Organically Grown Ingredients: The grains, pulses, oil and spices are sourced from organic agriculture.

Ways to Enjoy Murmura Desi Masala

☕ With Your Evening Chai: A small bowl makes an excellent accompaniment to masala chai, coffee or herbal tea.

🥒 As a Quick Bhel: Add finely chopped onions, tomatoes, cucumber, coriander and a squeeze of fresh lemon. Toss and enjoy immediately.

🥗 With Sprouts: Combine a handful with moong sprouts, chopped vegetables and lemon juice for a more substantial snack.

🥂 When Entertaining: Serve alongside roasted nuts and other savory snacks. It's easy to share and requires no preparation.

🎒 For Travel or Office: Carry a small, well-sealed pack when you want something savory and crunchy between meals.

Did You Know?

Puffed rice has been part of Indian food culture for generations, but it changes character remarkably from one region to another.

In West Bengal, Muri is the foundation of the much-loved Jhal Muri. In Mumbai, it becomes Bhel Puri. Karnataka has its spicy Churumuri, while Gujarat enjoys Mamra in numerous savory preparations.

What makes puffed rice so versatile is its mild flavor and airy structure. It can take on the character of almost any seasoning, from tangy and spicy to sweet and savory.

Our Desi Masala variant belongs to this tradition of simple, rice-based snacks that rely on good seasoning and crunch.

Our Sustainability & Quality Promise

• 🌱 Organic Agricultural Ingredients: We source organically grown rice, besan, oil and spices, prioritizing cultivation without synthetic agricultural pesticides and fertilizers.
• 🌾 70% Organic Murmura: Real puffed rice forms the majority of the recipe.
• 🔥 Roasted Preparation: Made with a roasted final mixture and groundnut oil used to help the seasoning adhere.
• 🌿 Organic Spices: Selected for their flavor and aroma.
• 🤝 Carefully Evaluated Sourcing: We prioritize ingredient quality, traceability and responsible agricultural practices.
• 📦 Freshness-Conscious Packaging: Sealed with an oxygen absorber to help protect the finished snack during storage.

Storage & Important Information

Shelf Life: 3 months from the date of packing.

Storage: Keep the pack in a cool, dry place, away from direct sunlight, heat and humidity. After opening, reseal securely or transfer to an airtight container. Consume promptly for the best crunch.

Oxygen Absorber: A non-edible oxygen-absorbing sachet is placed inside the sealed pack to help protect the product against oxidation. Remove and discard it when opening. Do not eat the sachet.

Allergen Information: Contains groundnut oil. Customers with groundnut allergies should exercise caution. Additional allergen and cross-contact information depends on the precise composition of the chips and seasoning.

Blood Sugar Considerations: Puffed rice is predominantly carbohydrate. Customers managing blood glucose should pay attention to portion size and their overall meal composition.

Young Children: Some crunchy components may present a choking risk. Serve age-appropriate portions under adult supervision.

Fast NCR Delivery

We know good snacks are best enjoyed fresh and crunchy. That's why we offer same-day delivery in Gurgaon for orders placed before 4 PM, and in Delhi, Noida, Faridabad and Indirapuram for orders placed before 2 PM.

Whether you're in Greater Kailash, Nizamuddin East or Panchsheel Park in Delhi, DLF Phase 5 or Golf Course Extension Road in Gurgaon, or Sector 50 in Noida, enjoy thoughtfully sourced organic snacks alongside your favorite 100% chemical-free fruits and vegetables, delivered to your doorstep.

Known by Different Names

Our Murmura Desi Masala may also be searched for as Masala Murmura, Roasted Murmura, Spicy Puffed Rice, Masala Puffed Rice Namkeen, Organic Murmura Chivda, Masala Mamra, Kurmura Mixture or Organic Rice Namkeen.

Puffed rice is known as Murmura or Lai in Hindi, Muri in Bengali, Mamra in Gujarati, Kurmura in Marathi, Mandakki in Kannada, Pori in Tamil and Malayalam, and Maramaralu in Telugu.

For our international customers, similar descriptions include Spiced Puffed Rice (English), Gewürzter Puffreis (German), riz soufflé épicé (French), arroz inflado especiado (Spanish), riso soffiato speziato (Italian), スパイス風味のポン菓子 (Japanese), 香料调味膨化米 (Chinese), 양념 쌀 뻥튀기 (Korean), пряный воздушный рис (Russian) and برنج پف‌کرده ادویه‌دار (Persian).

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